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Fiona Swanek is a seasoned media buying professional with extensive experience in the advertising industry. Currently serving as the VP of Media Buying at INNOCEAN Canada since October 2015, Fiona has held various leadership roles, including Group Director of Media Buying. Prior to this, Fiona spent over a decade at Zenith, progressing from Manager to Group Director and eventually VP of Video/Audio Activation. Fiona's career also includes significant positions at BBDO Worldwide and Initiative, where Fiona developed foundational skills in broadcast media buying. With a strong background in both strategy and execution, Fiona has consistently demonstrated expertise in media activation and management throughout a notable career spanning more than three decades.