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Matthew McGillicuddy has held various marketing and sales roles throughout their career, working for companies such as Infinity, ResponseTap, Intermedia Total Marketing Solutions Ltd, PI Castings, and HCM Enterprises Limited. In these roles, Matthew has focused on brand management, content marketing, marketing strategy modernization, sales coordination, and management. Matthew has also been involved in mentoring, event planning, negotiation, and online sales management. Their educational background includes attending Lysander Sixth Form and Lysander High School in Warrington.