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Gordon is a co-founder of Individual Digital, Inc. A native of New Zealand, Gordon has been immersed in technology since graduating Victoria University in Wellington in 1995. Gordon began his career as a business analyst and consultant working with or for some of NZ's largest companies including The National Bank of New Zealand, Health Benefits Ltd, Gen-I (Formerly Computerland NZ) and The New Zealand Dairy Board. Gordon left New Zealand in 2000 to play semi professional rugby and eventually settled in New York in 2002. Once established in New York he created 27east.com, Inc., a design, hosting and internet software solutions company. Gordon served as the CEO of 27east and provided services to a variety of companies across a broad spectrum of industries including Information Technology, Fitness, Real Estate, Media (online, offline and sales), Retail and Apparel. A seasoned entrepreneur, Gordon also founded, co-founded and helped established several other companies whilst building 27east.