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Liz Blake is an experienced veterinary service representative and key account manager, currently overseeing the Western Canada territory for Pets Plus Us Insurance at Independence Pet Group since November 2022. Liz has a strong background in account relationship management, retention, and growth, with roles at Crum & Forster and Pets Plus Us since 2014, managing complex partnerships in the insurance and pet sectors. Liz also serves as an ambassador for both Pets Plus Us and Pethealth Inc., focusing on enhancing the value of pet insurance and fostering innovation within the pet ownership community. Previous roles include senior receptionist and veterinary assistant positions at various veterinary clinics, alongside marketing and sales experience at Sony BMG Music (Canada) Inc. Liz holds an associate's degree in Multimedia Production from Confederation College and has completed further training in 2012.