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Sam McConnell has a diverse work experience spanning multiple industries. Sam is currently working as a Commercial Director at In Marketing We Trust since April 2023. Prior to this, they served as a Commercial Director at Alpha Digital from May 2021 to May 2023. Sam has also worked as a General Manager at Power Retail from June 2018 to October 2020. Before that, they worked as a Group Account Director at The Monkeys from April 2017 to June 2018 and as a Senior Account Director at Clemenger BBDO from September 2015 to March 2017. Sam has experience in the finance sector as well, having worked as a Senior Marketing Strategy Manager at ANZ from October 2013 to September 2015. Sam started their career in the advertising industry, working at J. Walter Thompson Worldwide as an Account Director from June 2011 to November 2013 and as a Senior Account Manager from December 2009 to June 2011. Sam's earliest work experience was as a Managing Editor at Niche Media from January 2003 to February 2007.

Sam McConnell completed their Bachelor of Arts degree at the University of Melbourne from 2000 to 2002. Following that, they pursued a Masters in Marketing at Monash University from 2007 to 2010. Currently, Sam is enrolled in the University of Melbourne for a Bachelor of Arts degree.