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Sam Pemberton has over 25 years of experience in the media and broadcasting industry. Sam has held various roles in different companies, showcasing their expertise in broadcast technologies, operations, and management. Currently, Sam serves as the Head of Operations, APAC at IMG ARENA, where they oversee event planning, logistics, and staff in the Asia Pacific region. Prior to this, they worked as the Broadcast Technology Manager VIC/TAS at ARN and as a Technology Manager at Special Broadcasting Service (SBS) Australia. Sam has also held positions at MKTG Australia, Team Epic, Stadia Media, Dubai Tennis Championships, Sportsbrand Media Group, Sportsworld Media Group, and Raven Television Productions, where they gained experience in technical management, production, and facilities management.

Sam Pemberton attended Caulfield Secondary College from 1991 to 1996. During this time, they did not pursue any specific degree or field of study. In 1998, Sam briefly attended Northern Melbourne Institute of TAFE, where they focused on Television Production.