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Hana Arjan is an experienced marketing professional with a strong background in the healthcare industry, currently serving as Director of Marketing at Illumina since May 2018. In this role, Hana Arjan focuses on genetic disease and reproductive health strategies, developing targeted marketing approaches for healthcare providers and laboratories. Previously, as Associate Director at Illumina, Hana Arjan led global teams to drive adoption of noninvasive prenatal testing, notably pioneering a successful direct-to-consumer digital campaign in the US and Australia. Hana Arjan's experience includes senior marketing roles at Hologic, CareFusion, and Abbott Laboratories, with a comprehensive education that includes an MBA from Concordia University and a BSc in Biology from the American University of Beirut.