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Mia Hoole is an experienced marketing professional currently serving as the Head of Content Marketing at Abcam since April 2023. Previously, Mia co-founded and led communications at Because Stories, a storytelling agency focused on crafting strategic narratives for various brands, from May 2017 to January 2023. Prior to this role, Mia held the position of Head of Marketing & Strategy at The Kindred Co, where contributions included specializing as a speaker at the UN's Global Chemicals Outlook 2 meeting. Early in the career, Mia managed a diverse marketing portfolio as Regional Marketing Manager at Mustard Seed Relationship Marketing and as Marketing Manager for Blaauwklippen. Educational qualifications include a BA in Social Dynamics with a focus on Political Science and History from Stellenbosch University, as well as postgraduate diplomas in Marketing & Advertising Management and Digital Marketing from the Red & Yellow Creative School of Business.