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Youssef Shalaby is an experienced professional with a background in research, insights, and digital transformation. Currently serving as General Manager at Iklane Advertising since June 2023, Youssef previously held the position of Digital Transformation Associate Program Director at eHealth from January to July 2023. Prior to that, Youssef was Vice President of Research & Insights at Crowd Analyzer and Head of Research at AKQA. Youssef has extensive experience in the MENA region, having led research and analytics at Hug Digital and served as Team Leader for Big Data at Etisalat Misr. Early roles include Research Executive positions at Vodafone Egypt and Nielsen. Youssef holds a Bachelor of Science in Economics and Strategic Management from The German University in Cairo.