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Baila Sherbin is a skilled Marketing Specialist with experience at McKinsey & Company since January 2023 and a prior role at Iguazio, where contributions began in March 2020. Previous positions include Research Assistant at GownTech, where a pioneering research study supported the development of patented medical-textile technology, and Office Manager at Shabbat of a Lifetime, enhancing operations for a 12-person team. As Co-Founder of Selfy's Yogurt and Salads, Baila established Jerusalem's first American-style self-serve frozen yogurt shop. Earlier experience includes an internship at Yad Vashem, creating educational materials for international high schools. Baila holds a Bachelor's Degree in Marketing & Communications with a focus on Virtual Reality from Reichman University (2020-2022) and has previous studies at Barnard College.