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Pauline Soyez has worked in the digital marketing industry since 2014. In 2020, they assumed the role of Head of Media at Geolid, where they are responsible for managing a portfolio of large accounts in paid media. Pauline also creates, implements, and monitors strategic plans for the network or individual stores. Additionally, they provide coaching for their team on traffic management.

Previously, they were the Directrice Paid Media at Cojecom from 2014-2020. During this time, they managed a team of 15 people, provided training and guidance to new employees, and developed digital strategies. Pauline also advised on target selection, messaging, and landing pages. Furthermore, they managed and optimized multi-channel advertising campaigns, and maintained relationships with media partners.

Prior to this, they were a Consultante Paid Media at Cojecom, where they managed customer loyalty projects and campaigns. Pauline also created an affiliate platform and innovative tools such as a platform for automated landing pages with tailored messages.

Pauline Soyez has a diverse educational background. Pauline attended Lycée Notre Dame de la Paix (56) from 2009-2011 and obtained a BTS Commerce International. Pauline then attended ISEG from 2012-2015 and obtained a MASTER Manager en Communication with a focus on Stratégies digitales des marques. Additionally, they have obtained certifications from LinkedIn and Google Ads in 2021.