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Alba Prades Doria is an experienced Embedded Software Manager currently leading the Medtech business unit at IDNEO since April 2019, where responsibilities include team leadership, mentoring, and overseeing recruitment and development of engineers. Previously, Alba served as the BU Ventures Software Manager and Firmware Manager at CAME Parkare from December 2009 to May 2023, managing a firmware team for both off-street and on-street parking systems. Initial career experiences include roles as Parking Meter Firmware Manager and Firmware Engineer, focusing on embedded software and Linux driver development. Alba's career began at MICROKEY from December 2006 to December 2009, developing embedded software for consumer electronics projects. Alba holds a degree in Electronic Engineering from Universitat Ramon Llull, earned between 2000 and 2006.