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The Marketing & Communications team at IDM Südtirol-Alto Adige spearheads efforts to promote the South Tyrol brand through strategic public relations, digital marketing, and targeted advertising campaigns. They manage relationships with influencers, creators, and partners to enhance brand visibility and drive internationalisation. By overseeing social media, SEO, and performance marketing, the team ensures diverse local offerings and quality products from South Tyrol receive widespread recognition and attract investment.