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Paul Zandanel has extensive experience in marketing and public relations within the South Tyrolean food sector, currently serving in the marketing department at IDM Südtirol-Alto Adige since January 2016. Responsibilities include managing public relations for South Tyrolean quality products, overseeing marketing campaigns, and leading joint projects to promote regional products. Previously, as the head of marketing support at Export Organisation Südtirol, Paul Zandanel was involved in marketing strategies for quality food products both domestically and internationally. With a strong background in promotion and event management from the Chamber of Commerce in Bolzano, Paul Zandanel also holds advanced degrees in social and economic sciences and philosophy from the University of Innsbruck, along with specializations in sommelier and beer expertise, and a recent certification in sustainable tourism.