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John Babb has a long and varied career in the field of analytics and marketing. John began their professional career in 1991 as a Field Artillery Officer in the US Army. In 1998, they founded iDimension, a Google Analytics Certified Partner since 2010 and a Google Marketing Platform Certified Partner. As Chief Executive Officer of iDimension, Babb has achieved simultaneous Google product certifications for Analytics, Tag Manager, Optimize & Data Studio. John has also focused on technical consulting services (Conversions API, attribution reporting, server-side tagging in Google Tag Manager).

John Babb holds a Bachelor's Degree in Systems Engineering & Management from the United States Military Academy at West Point, as well as a Master's Degree in Information Technology & Finance from the Georgia Institute of Technology. John also holds several certifications, including Web Browsers And Tracking Protections from Simmer (obtained in April 2022), Server-side Tagging In Google Tag Manager from Simmer (obtained in November 2021), Google Marketing Platform Certified Partner from Google, Google Partner for AdWords from Google, Meta Certified Marketing Developer from Facebook, Meta Marketing Technology Certified Company from Meta, and Verified Veteran-Owned Small Business (VOSB) from the U.S. Department of Veterans Affairs.