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Giacomo P. is a seasoned professional with extensive experience in paid media and account management, currently serving as a Senior PPC Technical Account Manager at IDHL since July 2018, where responsibilities include managing client portfolios and leading the Paid Media Graduate Scheme. Giacomo has held various roles at IDHL, including PPC Account Manager and PPC Executive, focusing on audience-driven advertising strategies across multiple platforms such as Google and LinkedIn. Prior to IDHL, Giacomo worked as a Paid Search Executive at Argos, managing PPC accounts in the home category. Academic credentials include a Master’s Degree in Hispanic and Comparative Literature and a Bachelor’s Degree in Hispanic Studies from the University of Kent, complemented by a year abroad at Universitat d'Alacant. Giacomo also has experience in communications through roles at CSRfm and internship work with Kent Union, as well as event and operational support during the 2016 Olympic Games.