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Rishika Shetty has a strong background in media planning and strategy, with experience at GroupM, OMD India, Madison World, and Mindshare. Rishika has worked on key campaigns for major brands like Hindustan Unilever's Coffee, Tea, and Deodorants portfolios. Rishika is known for their expertise in creating annual media strategies, conducting campaign development, and implementing both ATL and BTL campaigns. Rishika has been recognized for their work on critical media campaigns, winning awards such as Media Abby and Emvies. Rishika started their career at Mudra Connext and has a BSc degree in Zoology from Canossa Convent and GN Khalsa College.