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Samdish Chumber currently serves as Lead - Digital Acquisition & Marketing Analytics at IDFC FIRST Bank, where responsibilities include establishing the digital acquisition analytics team and optimizing processes. Previous experience includes roles at Google, where Samdish contributed to the GTM efforts for RCS Business Messages and worked as a Performance Marketing Specialist for major US advertisers. At Bajaj Auto Ltd, key achievements involved driving digital transformation and revamping website experiences. Prior to that, Samdish led social listening and consumer insights initiatives at Mahindra Group and built the Mahindra Racing brand globally. Academic credentials feature a PGP from the Indian Institute of Management Ahmedabad, a certificate in Digital Leadership from Singapore Management University, and ongoing master's studies in Philosophy and Economics at Indira Gandhi National Open University, complemented by a B.Tech. in Civil Engineering from the Indian Institute of Technology, Roorkee.