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Anna Scanferla is an experienced National Sales Marketing Manager at IBSA Pharma SAS since April 2023, previously serving in various roles at Johnson & Johnson from 2000 to 2023. Key positions included Regional Public Account Lead and Strategic Private Account Director, focusing on strategic account access, product value proposition, and long-term commercial negotiations in the private sector. Anna successfully developed regional plans and pricing strategies while managing cross-functional collaborations, achieving significant private-public partnerships and managing multiple regional HTA papers. Educational qualifications include training in Value-Based Healthcare and Economics of Health Drugs and Technologies at SDA Bocconi and Università degli Studi di Genova, along with a degree in Oriental Literature and Languages from Università Ca' Foscari Venezia.