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Juan Ignacio Garces Larenas is an experienced sales professional with a strong background in B2C and B2B sales leadership. Currently serving as Head of Sales B2C at iAhorro.com since July 2021, Juan has previously held significant roles including Head of Sales B2B in Spain at Cabify, where responsibilities included leading corporate strategy across ten cities and managing a team of 16, as well as Head of Sales B2B in Chile. Additional experience includes roles in finance and administration at Deportes Magallanes SADP and Grupo Ligas SA. Juan Ignacio holds a degree in Commercial Engineering from Universidad del Desarrollo, completed in 2010.