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Wayne Yim is an experienced media professional currently serving as News Editor (Assignment) at i-CABLE News Limited since January 2024, where responsibilities include overseeing reporting assignments and coordinating with production units to deliver high-quality news. As the Founder of WYDW since April 2003, Wayne has provided media training, multimedia production, event management, copywriting, and media education to various clients, including MTR, HKTDC, and Microsoft. Prior roles include Vice President at BlueCurrent Group, Corporate Communications Vice President at BNY Mellon, and positions at PwC, Barclays, and UnionPay International, showcasing extensive expertise in media relations and corporate communication across Asia Pacific. Wayne started in the media industry at Asia Television Limited, where roles evolved from local news reporter to Principal Sub-Editor and program producer. Educational qualifications include an Hons Dip in Journalism from Hong Kong Shue Yan College and a current enrollment in an ESG Communication series at the Chartered Institute of Public Relations.