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Jake Byrnes is an accomplished marketing professional with extensive experience in digital media and optimization. Currently serving as the Director of Optimization at GeniusVets since June 2017, Jake has previously held roles including Optimization Specialist. Prior experience at L7 Creative from October 2013 to June 2017 involved being a Digital Media Analyst, where responsibilities included campaign evaluations, media strategy analysis, and recommendations to enhance digital marketing effectiveness. Jake also held positions as an Account Service Assistant and an Account Services Intern, gaining hands-on experience in SEO, PPC, social media management, and project management within a full-service advertising agency. Jake earned a Bachelor of Science in Marketing with a specialization in Integrated Marketing Communications from San Diego State University between 2011 and 2013.