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Adinda Pandjaitan is an experienced senior professional in the retail and e-commerce sectors, currently serving as VP Category and Head of Category at Hypefast since February 2022. Prior to this role, Adinda held the position of Head of Online Trading at PT Matahari Department Store Tbk from January 2021 to February 2022 and served as Category Head at ZALORA Group from April 2018 to December 2020. Adinda's earlier experience includes roles such as Merchandising Manager at PT Matahari Department Store Tbk, Brand Manager for TUMI at PT. Mitra Adiperkasa Tbk, Assistant Brand Manager for Cartier at Time International, and Buyer at METRO Dept. Store Indonesia.