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Peter Ortiz is an accomplished restaurant industry executive with an established track record of building successful franchise growth programs for notable brands such as QDOBA, Potbelly Sandwich Shop and General Motors. For eight years, he served as the Vice President of Franchise and Development and Recruitment at Focus Brands. While there, his team consistently sold over 200 franchise units per year with concepts such as Moe’s Southwest Grill, Schlotzsky’s Bakery and Cafe and Carvel Ice. In August of 2019, Ortiz’s targeted franchising efforts nearly doubled Potbelly Sandwich Shop’s footprint in the United States, placing the concept in key markets such as Tampa, Las Vegas, North and South Carolina. As a highly skilled business strategist, he understands what it takes to build lasting relationships with franchise partners and implement an effective and competitive strategy that ensures long-term market share growth for brands. He is focused on taking Huddle House to new heights by expanding the brand’s presence in existing and new markets across the country.