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Mirjam Bohrer is a Senior Manager Brand Marketing at HSE Home Shopping Europe GmbH, responsible for all launches & relaunches in the HSE universe covering various categories. With experience as a Senior Brand Consultant at Gruppe Nymphenburg Consult AG and Consultant Marketing & Branding at Atos Consulting, Mirjam has expertise in brand strategies, market clustering, and development of brand consistent contents. With a background in international business and marketing management, Mirjam has also worked in roles such as Brand Valuation Analyst and SEO Assistant at different companies.