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Patricia Rodrigues currently serves as the Head of Marketing for Southern Europe, the Middle-East, and Africa at HP, where the focus is on integrating Sustainability and Diversity, Equity, and Inclusion (DE&I) into the brand's core marketing strategies. This role, alongside responsibilities in Sustainable Impact and the CMO Office, emphasizes innovative approaches in marketing while prioritizing humanity. Patricia's extensive experience at HP spans over two decades, including roles such as Head of Global Marketing for Large Format Printing and Head of Commercial Print Marketing for EMEA, overseeing comprehensive marketing initiatives across the region. Prior to HP, Patricia worked at Xerox, holding various managerial positions in marketing and sales. Patricia holds a degree in Business Administration with a minor in Languages & International Business from the College of Charleston, and has also studied at the European Business School in Madrid.