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Lis Porciuncula is an accomplished professional with extensive experience in product and sales activation at Google, where a progressive career includes leadership roles such as Head of Product & Sales Activation for Ads Privacy & Measurement, and Display & Video Ads. Notable achievements encompass the development of innovative go-to-market strategies that captured multi-billion dollar revenues and the establishment of a significant organizational structure to support sales activation globally. Prior experience includes managing high-value partnerships in the automotive sector and pioneering media sales efforts at Google. Lis began a career in media and strategy at TIM and Rede Globo, where impactful contributions in media planning and content strategy were made. Lis holds a Bachelor's degree in Advertising and Marketing from Universidade Federal do Rio de Janeiro and completed advanced studies in negotiation at Harvard Law School.