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Sebastien Franssens is an accomplished marketing professional with extensive experience in the medical devices industry, currently serving as Marketing Director EMEA at HOYA Surgical Optics since February 2023. Prior to this role, Sebastien held several key positions at BVI Medical, including Sr. Global Marketing Manager for Intraocular Lenses (IOLs), where responsibilities included overseeing upstream strategies and enhancing brand awareness. Additional roles at BVI included Global Education & Marketing Manager, focusing on comprehensive marketing strategies and event organization. Sebastien's career also features significant contributions at PhysIOL, Philips, and Alcon, where foundational work involved launching innovative products and managing sales teams. Sebastien's educational background includes advanced studies in digital marketing and a Bachelor's degree in Audiology, showcasing a blend of marketing expertise and a solid grounding in scientific principles.