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João Brites is currently the Director of Growth and Innovation at HowGood, leading partnerships with food and agriculture companies for sustainability reporting automation. João is also a Strategic Advisor at VERDE, working on independent verification of Greenhouse Gas Emissions and Removals. Previously, João held positions at Anheuser-Busch InBev and Grupo Modelo, focusing on sustainable development and social business strategies. João is also a co-founder of Movimento Transformers and has experience in teaching and econometrics. João holds a Master's degree in Economics and CEMS Masters in International Management.