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Marybel Hatem has several years of experience in digital marketing and customer acquisition.

From January 2023 until now, Marybel works as a Senior Customer Acquisition Lead at Hovi Digital Lab. Their responsibilities include designing customized inbound and outbound customer acquisition strategies, creating customer acquisition playbooks, and managing team workflow and time allocation.

From November 2021 to January 2023, they held the role of Customer Acquisition - Functional Team Lead at the same company. Their duties were similar to their current role, focusing on optimizing budget allocation, planning, and improving customer growth and acquisition results.

Before joining Hovi Digital Lab, Marybel worked as a Product Executive at the company from January 2021 to November 2021. In this role, they planned and executed SEM campaigns, developed email marketing campaigns, and conducted ongoing SEO audits and analysis.

Prior to their time at Hovi Digital Lab, Marybel was a Lead SEO and SEM Strategist at ASAP Systems - Cloud/On-Premises Inventory System & Asset Tracking Solutions. From September 2018 to December 2020, they managed online advertising campaigns, oversaw website content, and developed and executed SEO strategies.

Marybel Hatem attended Notre Dame University - Louaize (NDU) from 2013 to 2018, where they obtained a Bachelor of Arts (BA) degree in Advertising and Marketing. In addition to their formal education, Marybel has obtained several certifications. Marybel holds a Google Ads Video Certification from Google, which they obtained in June 2022. Marybel also has certifications in Email Marketing and Inbound Marketing from HubSpot Academy, which they obtained in January 2021. Marybel has further certifications in Shopping Ads, Backlink Management, Google Ads Display, Google Ads Search, and SEO Fundamentals, all obtained in January 2021. These certifications reflect their additional skills and expertise in the field of digital marketing.