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Rik Hoenselaar is a seasoned digital marketing professional currently serving as the Head of Digital Marketing at House of Sports since February 2020. In this role, Rik leads a team responsible for comprehensive digital and performance marketing initiatives, including conversion rate optimization, webpage design, content development, email marketing, social paid advertising, search engine advertising, and SEO. Prior to this, Rik held the position of Chief Operating Officer at Hidden Profits Marketing from March 2015 to February 2020, managing day-to-day operations for a team that served over 850 clients across 12 countries. Additional experience includes roles in content and social media marketing at Incentro and de Bijenkorf, respectively, along with earlier positions in online marketing and internships focused on B2B marketing and social media strategy. Rik holds a Master's degree in Communication and Media Studies from Vrije Universiteit Amsterdam and a Bachelor's degree in Sportmarketing from Amsterdam University of Applied Sciences.