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Lucas Anchieta serves as the Head of Digital Marketing at Sony Music Entertainment since January 2019. With extensive experience as a professional freelancer since 2009, notable contributions include video editing and digital marketing consulting for various brands. Prior to Sony, Lucas worked as a Digital Marketing Specialist at NBCUniversal, Inc., where responsibilities included planning marketing activities and leading content production for social media channels. Lucas has also held roles as a Digital Marketing Analyst at Playboy do Brasil, focusing on content production and data analysis, as well as marketing internships at Esporte Interativo. Educational qualifications include a post-graduation in Entrepreneurship and Innovation from the University of Lisbon, and a post-graduation in Marketing and Digital Design from ESPM, in addition to a degree in Radio and Television from Universidade Federal do Rio de Janeiro.