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Ernesto Martínez Vallejo, the Research Director at Hotspex, has a strong background in marketing research and strategy. With experience at companies like Insights by Kantar, C&A, and Millward Brown, Ernesto has held various roles such as Director, Account Director, and Senior Account Researcher. Additionally, he gained valuable experience as a Marketing Intern at Aceros Murillos S.A. de C.V. Ernesto also freelanced in Guadalajara, Mexico, working on research projects with Total Marketing, Maseca, and Grupo Milenio. Ernesto holds a Bachelor's degree in Marketing from Tecnológico de Monterrey and a BAIB in International Business from Rennes School of Business.