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The Research and Analysis team at Hotspex plays a critical role in driving brand growth by conducting innovative and cutting-edge research. They utilize proprietary human motivation measurement platforms to understand and predict consumer behavior, emotions, and sensory responses. This information helps their global clients, including 9 of the top 10 advertisers, to create consistent and impactful marketing strategies across various touchpoints, accelerating the speed to market for new ideas while minimizing risks and non-marketing expenditures.