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Melanie Rouchy has over two decades of experience in the marketing and event management sectors, currently serving as Managing Director and Client Service Director at HOPSCOTCH Season since 2002. Rouchy specializes in trend research, new business development, and the creation of effective strategies for international clients, particularly in the FMCG sector. A proven leader, Rouchy has managed cross-channel marketing, trade marketing, and event concepts, ensuring profitability and successful client consulting in the D/A/CH region. Previous experience includes project management roles at Tourismus Siebengebirge GmbH and hotel management training at Maritim Hotelgesellschaft mbH. Rouchy's academic background includes studies at the University of Bonn and vocational training at Robert-Wetzlar-Berufskolleg.