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Martin Reed has over a decade of experience in digital marketing, primarily focusing on PPC and automation. Currently serving as Head of Automation and previously in roles such as Product Strategy Director and PPC Strategy Director at Croud since February 2014, Martin has been instrumental in developing the Paid Search proposition and cross-channel strategies for various clients. Prior to Croud, Martin worked at Latitude from February 2010 to February 2014 as a PPC Strategist and Search Executive, managing and strategizing PPC campaigns across multiple sectors. Early career experiences include a telemarketing role at TMP Marketing and a marketing assistant placement at Business and Decision, where Martin gained insights into direct marketing and campaign management. Martin holds a 2:1 (BA Hons) degree in Business Studies from the University of Chester.