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Alejandra Velasquez is an experienced professional specializing in email and SMS marketing, currently serving as an Email Marketer at Hook + Ladder Digital since January 2024. Prior roles include Email & SMS Marketing Coordinator and Retention Specialist at The Snow Agency, as well as positions at Maaji as a Loyalty & Retention Analyst and E-commerce Customer Experience Analyst. Alejandra has also worked in customer solutions at Tecnología - Seguridad and previously at Agroindustria as an Asistente de Gerencia, where responsibilities included office management and workplace culture development. Early career experiences involved content management and customer solutions analysis in technology. Alejandra holds a Bachelor of Business Administration from Universidad de Manizales, completed in 2017.