Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share.

We solve problems that fall into one or more of these three buckets:

1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling)

2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how).

3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.

Advertising

Business Development

Marketing

Hook + Ladder Digital

Hook + Ladder Digital's headquarters in Calgary, Canada

Tonny Lam

Mariana Serna

Eliana Torregroza

Estefania Torregroza

Caleb Clark

The Marketing & Advertising team at Hook + Ladder Digital is responsible for creating, executing, and optimizing comprehensive marketing campaigns to help established brands capture new market share. This includes developing strategic positioning, implementing SEO best practices, managing email marketing campaigns, producing engaging content, handling community engagement, and staying ahead of digital trends to ensure that all marketing efforts are measurable and impactful.

Marketing & Advertising

The Design Team at Hook + Ladder Digital is responsible for creating visually compelling and strategically aligned marketing materials that help clients effectively position themselves in the marketplace. This includes developing branding assets, digital advertisements, and multimedia content that resonate with target audiences. The team collaborates closely with other departments to fill marketing and operational gaps, ensuring that all visual elements support the overarching marketing strategy and drive customer engagement.

Design Team

The Social Media Team at Hook + Ladder Digital is responsible for developing and executing comprehensive social media strategies that help clients capture new market share. They manage social media campaigns, create engaging content, analyze performance metrics, and optimize social media presence across various platforms to effectively position clients in the marketplace. The team ensures that clients not only reach their target audience but also engage them meaningfully to drive brand growth and loyalty.

Social Media Team

The Client Success team at Hook + Ladder Digital ensures that clients achieve their strategic and marketing objectives by providing tailored support and guidance. They work closely with brands to identify gaps in market positioning, refine marketing strategies, and enhance executional capacities, ultimately driving client satisfaction and fostering long-term partnerships.

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Hook + Ladder Digital

Org chart

Teams

Marketing & Advertising

Design Team

Social Media Team

Client Success

Offices

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Hook + Ladder Digital

Org chart

Teams

Marketing & Advertising

Design Team

Social Media Team

Client Success

Offices

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