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John Fabricante is a seasoned professional with extensive experience in product planning and digital marketing within the automotive industry. Currently serving as a Senior Product Planner II for Acura at American Honda Motor Company, Inc. since January 2016, John leads vehicle development and conducts market analysis to enhance product competitiveness. Prior roles include Senior Usability Analyst and Digital Marketing Coordinator at American Honda, where John improved vehicle usability and directed a website redesign project. Experience also includes managing over 100 accounts as a Digital Account Manager at Dealer.com, and implementing successful marketing campaigns as a Marketing Coordinator at Keyes Audi. John holds a Bachelor of Science in Marketing with a Minor in Economics from California State University, Northridge.