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Hans Lippert has extensive experience in the automotive industry, currently serving as the Head of Product Management for Audi Original Accessories at AUDI AG since December 2018. Previously, Hans held several key positions at Audi China from January 2016 to November 2018, including Head of Strategy and Business Development and Head of Digital Business, leading initiatives in digital transformation and innovative business models. Hans has a strong background in brand marketing and strategy, having worked at AUDI AG from 2009 to 2015, and previous experience at BMW Group, Roland Berger, Sixt rent a car, and Mercedes-Benz. Educational qualifications include a Diplomkaufmann from Ludwig-Maximilians-Universität München and executive education programs at The Tuck School of Business at Dartmouth and Harvard Business School, focusing on digital business and mobility.