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Karolina Scheck is an accomplished product manager with extensive experience in mobile app strategy and SEO across various companies. Currently, as the Lead Product Manager for Mobile Apps at HomeToGo since June 2018, Karolina directs the mobile strategy and key performance indicators for multiple brands. Previous roles include Senior Product Manager positions in landing experience and SEO at HomeToGo, highlighting expertise in multi-channel experiences and brand integration. Prior to HomeToGo, Karolina served as Senior Product Manager at Comtravo, where responsibilities involved sprint planning and user research, and achieved the launch of a self-booking tool. Additionally, as Head of SEO at Visual Meta GmbH, Karolina built an international SEO team and successfully implemented strategies to overcome Google penalties. Earlier experience includes leading SEO efforts for the DACH market at Wimdu GmbH and an internship at Societe Generale. Karolina holds degrees in Business Administration and International Tourism Management from IU International University of Applied Sciences and the University of Brighton, respectively.