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The Sales and Customer Relations team at HomeEquity Bank focuses on driving sales growth and ensuring exceptional customer satisfaction. This team manages direct-to-consumer sales as well as collaborates with referral partners, including major Canadian banks, credit unions, and financial planning firms, to offer the bank's reverse mortgage solutions. Their primary responsibilities include fostering strong client relationships, enhancing customer experience, executing sales strategies, and supporting partners across various channels to help Canadian homeowners access the equity in their homes effectively and securely.