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Raniere Passos currently serves as a CRM SalesForce Specialist and Product Owner for Marketing & Innovation at Holambra Cooperativa Agroindustrial, focusing on digital transformation and CRM strategy implementation. Previous experience includes leading functional Salesforce projects for NTT DATA, Moove, Grupo Elfa, and BD, where responsibilities encompassed requirement analysis, portal development, user training, and the integration of Salesforce with various systems. Raniere also has a background in sales and business analytics from Diagnostic System and expertise in project planning from Plaut Consulting. Raniere holds degrees in Administration and Logistics from Universidade Presbiteriana Mackenzie and UNINOVE.