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Shah Alum is a seasoned professional in digital marketing with extensive experience in eCRM and email marketing. Currently serving as Vice President of Digital at J.P. Morgan since July 2016, Shah previously held positions such as eCRM Manager for EMEA and worked as a Consultant at emocial digital focusing on e-marketing strategies. Additional roles include e-Marketing Consultant at Wildfire HQ Marketing, Manager of Marketing Solutions for Europe at Naked Communications Europe, and Campaign Manager at Intela, where Shah contributed to substantial revenue generation through email campaigns. Prior experience includes a Digital Producer role at eBay Enterprise, and Client Service Consultant at Emailvision, managing numerous key accounts. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.