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Cristian Rodriguez Arce is an experienced product and business manager with a robust background in the electronics and retail sectors. Currently serving as Product Manager Electro at Hites since January 2023, Cristian previously held the position of Business Manager Línea Blanca at LG Electronics and has extensive experience at Cencosud S.A. as Product Manager for Electronics and Technology in supermarkets. Cristian's earlier roles include consulting at Valle Simpson Real Estate and category management at Derco. Additionally, Cristian held managerial positions at Empresas La Polar S.A., overseeing divisions such as Electro Home and Electro. Cristian also has experience in television and telecommunications product management, having worked for prominent companies like Tech Data and Samsung. A graduate in Commercial Engineering from Pontificia Universidad Católica de Chile, Cristian possesses a strong foundation in managing diverse product lines across various industries.