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Aino Yrjänä is a seasoned marketing professional with extensive experience in various roles across multiple companies. Currently serving as a Marketing Manager at HiQ Finland since April 2022, Aino also operates as a Creative Freelancer under Aino Yrjänä tmi, focusing on creative concepting and content creation. Previous roles include PPC Consultant at OIKIO Digital Performance Agency, Marketing Strategist & Team Lead at Don & Branco, and Digital Planner at Menestystarinat, showcasing expertise in planning and optimizing digital marketing strategies for both B2C and B2B clients. Aino holds an MBA in Strategic Thinking & Management from Haaga-Helia University, a Diploma in Graphic Design from Helsinki Design School, and a BSc in International Business Administration with a focus on Marketing from Tallinn University of Technology.