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Zosia Ikaeva is an experienced marketing and finance professional with a strong background in brand management and trade marketing. As a Brand Manager at Baltika Breweries since March 2020, Zosia develops and manages promotional campaigns to enhance product awareness and user engagement. Previous roles include Brand Director at Italy Group, where Zosia implemented marketing strategies and managed brand consistency, and Senior Trade Marketing Manager at Estee Lauder Companies, responsible for developing trade marketing plans across Russian retailers. Zosia's earlier experiences encompass trade marketing roles at Ferrero and Maxxium UK Ltd, as well as financial analyst positions at Unilever and in the NKA financial analysis domain. Zosia holds a Specialist degree in world economy from the Higher School of Economics.