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Jeff Greenberg has worked in a variety of roles since 2000. Jeff began as a Marketing Consultant and then became Vice President of Zetera in 2005. In 2008, they founded and served as Director and CEO of Hiperwall, Inc., transforming an academic research project into a global multimillion dollar business. From 2009 to 2021, they served as an Adjunct Professor of Entrepreneurship at Saddleback College, Irvine Valley College, and Cal State Fullerton, College of Business and Economics. In 2016, they became a freelance writer for Digital Signage Magazine, and in 2013 they became Director of Premier Mounts. In 2021, they began working as an Innovation and Entrepreneurship Instructor at UC Irvine.

Jeff Greenberg's education history includes a Bachelor of Science in Computer Science from Rutgers University, obtained between 1978 and 1981. Jeff then obtained a Master of Science in Computer Science from UC Irvine, between 1981 and 1984. In 1988, they obtained an MBA in Corporate Strategy from Pepperdine Graziadio Business School, and in 2008 they obtained a Certificate in Effective Boardroom Leadership from the University of California, Irvine - The Paul Merage School of Business. In July 2020, they also obtained a certification as an Entrepreneurial Mindset Certified Facilitator from The Entrepreneurial Learning Initiative.