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Tina Basalla, PMP, serves as the Director of Brand Innovation & Planning at Hilton since March 2022, where responsibilities include shaping strategic projects, evaluating business opportunities, and leading competitive brand analysis to enhance operational efficiency and customer experience. Previous experience encompasses roles such as Manager of Business Programs/Change Management at Common Securitization Solutions and Director of Customer Experience and Data Science Operations at Marriott International. Tina has also contributed to various consulting and management positions across government and corporate sectors, including Booz Allen Hamilton and Lockheed Martin, emphasizing business transformation, risk management, and quality assurance. Holding an MBA and a BS in Supply Chain Management, Tina has been recognized for successfully securing major contracts and achieving certifications that enhance organizational performance.