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Alexandra Jaritz is a seasoned brand management leader with extensive experience in the hospitality industry, currently serving as Senior Vice President of Brand Management for Asia Pacific at Hilton since June 2015. In this role, Alexandra oversees the brand strategy and management of Hilton's diverse portfolio across the region, including luxury and lifestyle brands. Prior to Hilton, Alexandra held various senior positions at Choice Hotels International, where responsibilities included driving strategic direction and financial performance for a portfolio of nine hotel brands. Additional professional experiences include consulting roles at Ernst & Young and Lehman Brothers, as well as a management internship at Four Seasons Hotels and Resorts. Alexandra holds an MBA from Duke University and advanced training in Strategic Marketing from Harvard Business School, alongside a Bachelor's Degree in Hotel Administration from Cornell University.